Most of them have gone on to Medical Investment Advisory roles in Wall Street firms. It's the reason, for instance, why there are not enough family practice doctors in the US.

But then, it breeds jealousy and envy in us as we compare our lives to those of others. Relativity helps us to arrive at decisions in life. Also, given three choices for which we cannot compute their relative values, we will default to the middle choice most of the time. Research done on relativity shows that we compare things that are readily comparable and avoid those that cannot be easily compared. Most restaurant customers will default to the second most pricey dish on the menu - usually engineered to deliver high-profit margins - if the most pricey dish is made pricey enough as to be “unattractive.” Relativity is real and it colors our decision making, as Gregg Rapp, a Restaurant Consultant, would find out. In actual fact, the Internet-only subscription became free once you chose the Internet + print option. The presence of the third option-the “decoy”-“messed up” the seemingly rational decisions the respondents took in the first research scenario as the print + Internet subscription became a steal and the Internet-only subscription became less attractive. 84 respondents now preferred the Internet + print subscription, a 262% increase from the initial 32 respondents. Only 16 of the respondents now chose the Internet-only subscription, a 76% decrease from the initial 68 respondents.

A third option - an annual print-only subscription for $125 - was added. The research question was asked again but in a different context. 68 respondents chose the Internet-only subscription, while the remaining 32 respondents chose the Internet + print subscription. In a study, 100 respondents were asked to choose one of three kinds of subscriptions to The Economist magazine - Internet-only for $59 or Internet + print for $125. This is “relativity.” It is how we “know” that a 6-cylinder car model is more expensive than the 4-cylinder version. Our minds take decisions within specific contexts, comparing and weighing the advantages of one thing or option over the other. We don’t know what we want unless we see it “in context.” For example, our role models and our mentors inspire our life and career choices. Predictably Irrational - The Hidden Forces That Shape Our Decisions by Dan Ariely 1.

Rationally irrational